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Police, was launched in Italy in 1983 made its worldwide mark right from the outset, for its alternative, nonconformist, almost irreverent philosophy. Οver the years Police has reinvented itself, going from a simple eyewear brand to a veritable lifestyle benchmark and extended to include a full range of fashion accessories. The first watches collection is introduced in 2003 and the first Jewellery collection in 2005.

The Police brand continues to ride above the fashions, without ever compromising its edgy and bold personality. This has been portrayed over the years by important Brand Ambassadors, such as Bruce Willis, George Clooney, David Beckham, Antonio Banderas and the football star, Neymar Jr, who have interpreted and voiced the POLICE values, style and world.

The idea of rebellion and the world itself have changed, so the brand decided to aim, in a new voice, at the today's rebels: young people who want to make a mark on the world they live in through their choices and their desire to express themselves. They're the people who more than any other will influence the world we live in tomorrow and best represent the renewed spirit of Police.

Police products are now distributed in more than 80 countries across all major cities. Police Watches and Jewellery are present in more than 5.000 points of sale and in all the major airports around the globe.